How KFC established itself in the French fast-food landscape by focusing on chicken
KFC, which processes pieces of poultry in different forms, is the fast food brand best placed to benefit from a new consumer trend. F.FERRANTI
DECRYPTION – After McDonald’s and Burger King, the American brand has found its place. She is opening her 350th restaurant.
After Burger King, which has just inaugurated its 500e restaurant, KFC has in turn reached an important milestone in its development in France. The American brand specializing in fried chicken prepared on site, opens its 350 this Tuesdaye address, in Romainville, in the Paddock Paris shopping center. Offering 110 seats, this new KFC offers the best of the brand: a drive-thru, a take-away service and, for those who wish to sit down, a modern and warm setting, with table service and reusable tableware. “Despite the difficult economic contextwe went from 300 to 350 restaurants in less than a year and a half, welcomes Isabelle Herman, general director of KFC France since August 2022. In 2022, we opened 25 restaurants, an unprecedented number in one year. This year, 26 new addresses have opened since January, with the expectation of around ten more by the end of December.”
This acceleration is all the more impressive since KFC, owned by the American…
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