How KFC established itself in the French fast-food landscape by focusing on chicken

KFC, which processes pieces of poultry in different forms, is the fast food brand best placed to benefit from a new consumer trend. F.FERRANTI

DECRYPTION – After McDonald’s and Burger King, the American brand has found its place. She is opening her 350th restaurant.

After Burger King, which has just inaugurated its 500e restaurant, KFC has in turn reached an important milestone in its development in France. The American brand specializing in fried chicken prepared on site, opens its 350 this Tuesdaye address, in Romainville, in the Paddock Paris shopping center. Offering 110 seats, this new KFC offers the best of the brand: a drive-thru, a take-away service and, for those who wish to sit down, a modern and warm setting, with table service and reusable tableware.Despite the difficult economic contextwe went from 300 to 350 restaurants in less than a year and a half, welcomes Isabelle Herman, general director of KFC France since August 2022. In 2022, we opened 25 restaurants, an unprecedented number in one year. This year, 26 new addresses have opened since January, with the expectation of around ten more by the end of December.”

This acceleration is all the more impressive since KFC, owned by the American…

This article is reserved for subscribers. You have 79% left to discover.

Do you want to read more?

Unlock all items immediately.

Already subscribed? Log in


I'm William from America, I'm a food lover, often discovering and making new recipes. I started my blog to share my love for food with others. My blog is filled with delicious recipes, cooking tips, and reviews about restaurants and products. I'm also an advocate for healthy eating and strive to create recipes that are easy to make and use fresh ingredients. Many of my recipes contain vegetables or grains as the main ingredients, with a few indulgences thrown in for good measure. I often experiment with new ingredients, adding international flavors and finding ways to make dishes healthier without compromising on flavour. I'm passionate about creating simple yet delicious recipes that are fun to make and can easily be replicated at home. I also love sharing my experiences eating out with others so they can get the best out of their dining experiences. In addition to cooking and writing, I'm also an avid traveler, often visiting new places to discover local delicacies and explore different flavors. I'm always looking for a new challenge – whether it's trying an exotic food or creating a new recipe using unusual ingredients. My blog is a reflection of my passion for food and I'm always looking for new ways to share it with the world. Join me on my culinary journey and let's explore delicious foods together!

Related Articles

Back to top button