According to KFC, the world is changing, but good things don’t change – La Réclame

This is at least one certainty for our uncertain future.

Iconic fried chicken brand, KFC, unveils its brand new brand film titled “Forever Crispy”, a celebration of the authenticity of KFC’s secret recipe, produced in collaboration with Havas Paris. For several campaigns, KFC has been communicating the origins of its brand. This time, the brand is projecting itself into the future, a way of showing that its crispy chicken is and will remain a symbol of authenticity, even in a world in which reality is becoming increasingly rare.

The film takes place in a less and less distant future, in a retrofuturistic Paris, where two young people travel aboard a flying car. In this world invaded by holograms and virtuality, one thing remains authentic: the secret recipe of Colonel Sanders. Times change, but the crunch remains unchanged: the Colonel continues to work wonders in the kitchen.

This film offers a spectacle halfway between Blade Runner and Ready Player One: enough to appeal to our minds fans of science fiction… and fried foods. For all these carnivores, the campaign is currently broadcast on television, on video-on-demand platforms, on billboards and on social media. A second part is expected in the coming weeks.


I'm William from America, I'm a food lover, often discovering and making new recipes. I started my blog to share my love for food with others. My blog is filled with delicious recipes, cooking tips, and reviews about restaurants and products. I'm also an advocate for healthy eating and strive to create recipes that are easy to make and use fresh ingredients. Many of my recipes contain vegetables or grains as the main ingredients, with a few indulgences thrown in for good measure. I often experiment with new ingredients, adding international flavors and finding ways to make dishes healthier without compromising on flavour. I'm passionate about creating simple yet delicious recipes that are fun to make and can easily be replicated at home. I also love sharing my experiences eating out with others so they can get the best out of their dining experiences. In addition to cooking and writing, I'm also an avid traveler, often visiting new places to discover local delicacies and explore different flavors. I'm always looking for a new challenge – whether it's trying an exotic food or creating a new recipe using unusual ingredients. My blog is a reflection of my passion for food and I'm always looking for new ways to share it with the world. Join me on my culinary journey and let's explore delicious foods together!

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